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    Celebrities Will Have to be more careful in Brand endorsements.

    September 20, 2020

    The newly amended Consumer Protection Act contains penal provisions for the celebrity making a false claim while endorsing a product. The penalty ranges from few lakhs to even a few years stint in jail. Hopefully, this would lead to more due diligence from top celebrity endorsers while choosing the brand and product they vouch for–and the claims they are making in the advert. Heaven knows, Indian celebrities can be quite clumsy in choosing the product they endorse. They are in many instances poorly guided by their agents, often appear disinterested while promoting—and it is quite clear—they are only doing it for the dosh. From hair oil that claims to promote…

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    Siddharth Shukla

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    Audio Books I am listening to in April 2020.

    April 7, 2020

    Some thoughts on Crunchyroll acquisition by Sony

    August 24, 2021

    Super Mario Bros. Sealed Game Sold for a Ridiculous Amount.

    August 16, 2021
  • Jottings

    More Bullet Trains are exactly what India needs.

    September 14, 2020

    This is not the time for good news it seems. The news is mostly depressing. The pandemic that is causing so much grief around the world is showing no signs of abating. The vaccine is still some months away if not years. The most promising candidate has hit a bit of a roadblock when one volunteer started showing signs of some neurological problems. So, today I read a news which cheered me up a bit. Even though, the first bullet train project of India may be getting delayed. The government is looking at proposals to set up as many as seven more High Speed Train corridors. This is exactly what…

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    Siddharth Shukla

    Related Posts

    Proof of Life with imperfect grammar.

    February 3, 2026

    I managed to finish ‘Working’ by Robert A. Caro.

    April 14, 2021

    Audio Books I am listening to in April 2020.

    April 7, 2020

    Happy he who learns to bear what he cannot change.

    Friedrich schiller

    Recent Posts

    • Feb 08, 2026 The 2026 India–US Trade Framework: Economic Realignment and the Cost of Cooperation
    • Feb 06, 2026 As per usual, I Think, Rahul Gandhi Is Missing the Point.
    • Feb 03, 2026 Proof of Life with imperfect grammar.
    • May 23, 2023 AI and its Hype Men.
    • Jan 12, 2023 Petty Hollywood

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